4/30/2023 0 Comments Grand openinAttract customers from like-minded businesses Have you seen those strings with flags flapping, usually tied from one end of a pole to the ground or the building to a pole? Those are pennant strings and they are a fun, festive and inexpensive way to add some eye catching pizzazz to a grand opening. But what about smaller, custom printed signage and sidewalk signs? These are essential in much the same way. No business owner would argue that signs are essential for a business. Make use of the front windows by adding some window graphics custom printed with your message. Window graphicsĮvery inch of real estate is valuable with any location, but especially if your location is in a strip center. Use a service like Balloons Tomorrow and get balloons made with your logo on them. If they tell you it was great, take it a step further and ask them to leave a review on Google. Create an area where customers can leave their 2 cents about their experience at your location. Ask for testimonials in your storeĪt a time when referrals and friends’ opinions have more value than ever before, testimonials are like gold. They not only help other neighboring businesses and organizations, but they also show your location is committed to the local community. Take a tip from Starbucks and dentists offices, community boards are a worthwhile fixture in your store real estate. Find some examples on a website like Cartoon Stock and see if they can replicate them on a white board. Have an employee who can draw? Get them to draw out funny cartoons or pictures. It’s another way to encourage them to ‘stay a while’. When a child sits down to have their face painted, what do their parents do while they’re waiting? Perhaps shop, mingle, buy stuff. One thing is for sure – kids will spot these things from miles away! 12. It’d be a toss up to see who loves bounce houses more – kids or parents. Some mustache props, hats and funny glasses against a backdrop and you have a photo booth ready for customers to capture the moment at your grand opening celebration. Hire a photographerĮvery business needs pictures, for promoting services, for marketing products, for sharing on social media, for creating brochures, the list goes on and on. It’s an expense, but they are experienced in generating a crowd, plus it allows your staff to serve all the customers. So with all these ideas for creating a spectacular grand opening, how exactly is your staff going to manage all the festivities while serving customers at the same time? The answer is an MC. (Bonus: the clown could also be a balloon maker.) Balloon makers are a fun addition for kids – they’ll stand in line for a balloon and their parents will shop and buy while there. Schedule a clown for peak time periods to entertain and bring a fun vibe to the festivities. Strategically placed where foot traffic passes by, the conversion rate on these little areas can make the set up more than worth it. Small round tables offer great opportunities for promoting high ticket items, memberships or just giving out samples. Pop ups can be a fun way to display products in your store and catch attention of people outside as well. Put the two together and salads, burgers, even desserts look great on big, poster size prints. Use images of fresh foodįresh food catches attention. Have a bakery? Pack a display case full of items – cakes, cupcakes, add as many products as you can. Showing off your products can be as simple as putting a display together for catering services or displaying jewelry pieces. How are you going to get all the traffic driving past your location to know about your grand opening? By using a custom inflatable or advertising balloon! These essential attention grabbing marketing tools will catch the eye of everyone passing by your location. That’s over 3 trillion miles – and that’s also how many miles Americans drive per year.” – Larry Hintergardt, Sales at Air Ad Promotions Other Ideas for Boosting Sales Offline Marketing at Your Location 1. Click on any of the links below to go directly to that section.
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